Theodor Arhio has made a career of not just creating marketing ideas, but ideas worth marketing. Disruptive, powerful ideas that build brands and are also genuine business drivers. He is an awarded innovator with a significant track record and experience of brand planning, digital strategy, creative direction and leading successful teams. As Global Director Of Creative And Content, he is disrupting the conventions of how the agency creates, uses and monetizes content, technology and ideas. Theodor’s awarded work includes the world’s first smart mug Paulig Muki, the brand content TV-format Buy This! and Physical Cookie - customer loyalty system.