Sami Salmenkivi is an innovative strategic thinker, operating at the intersections of business and marketing, communications and design. Prior to joining TBWA\, Sami pursued a suite of entrepreneurial projects, including a gaming company that successfully launched Paper Fruits, a word-based puzzle game for mobile with live-action multiplayer elements, and Skyr Finland Ltd., a fast-moving consumer goods company that imports, distributes and markets a traditional Icelandic yogurt. Sami also worked as Head of US Operations at What? Watch, a Swiss-style smartwatch brand that launched in New York in 2015. Before setting up his own companies, Sami was a Planning Director at TBWA\Helsinki, where he lead digital strategy and planning. He has worked with several blue-chip clients, including Columbia Sportswear, Nokia, Ernst&Young, Stora Enso and Audi.