National Creative Director, DAN Australia
Russ fell into digital advertising after entering a Dragon’s Den style reality television competition, The E-millionaire Show. The idea to offer discounts to shoppers via mobile phones ( beepboutique ) was unfortunately rejected by Sir Martin Sorrell on national television.
Fortunately he landed himself a job as a web designer and then joined London start-up Agency Republic as an interactive Art Director working on O2, LYNX, MTV, BBC NEWS and Egg Money.
In 2007 Russ moved to TBWA Sydney to work on global movie websites for New Line Cinema. He’s since helped save dogs for Pedigree, shift cars for Nissan and make playful interactive experiences for NRMA Insurance. He’s creatively helped the agency unlock achievements at Cannes, D&AD, One Show Interactive, Spikes Asia, Webby’s as well as many local awards. Russ is currently National Creative Director of TBWA's Digital Arts Network.
Russ still feels awkward writing about himself in the third person and is still not an