As Chief Engagement Officer, Evan Weissbrot leads an innovation team that works across all clients to craft bespoke, tech-forward operating models. These models transform multiple data streams into business problem-solving intelligence and unlock exciting new creative territories that position audience needs/passions at the heart of strategic delivery and content experiences. Evan joined TBWA in 2014 to lead Nissan United’s NURVE (Nissan United Real-Time Vision for Engagement) Center, a social business team, working to harness the power of real-time data, to create actionable insights and engage audiences across multiple Nissan business units.
Prior to TBWA, Weissbrot was Global Account Director at OMD, focusing on media investment strategy for Nissan. He also served as U.S. Vice President, Group Director for media and communications planning on BMW and Verizon Wireless.